From September 13 to 15, 2023, MedAsia exhibited at TECNOSALUD 2023 in Lima, Peru, one of the country's leading healthcare trade shows. This recap covers the exhibition, the opportunities we see in Peru's healthcare market, and highlights from our booth.

About TECNOSALUD 2023

TECNOSALUD has been part of the Peruvian healthcare industry for more than two decades. It is organized by the Lima Chamber of Commerce (CCL) together with its COMSALUD Association.

Held as the 7th International Congress on Health Products and Related Sciences, TECNOSALUD 2023 is a key platform for presenting new products, solutions, and services for hospitals, laboratories, pharmacies, clinics, and medical offices.

Exhibition Details

• Venue: Jockey Exhibition Center, Lima, Peru
• Dates: September 13 to 15, 10 AM to 8 PM (local time)
• Exhibitors: more than 1,200 domestic and international brands, including companies from China, Germany, Brazil, Argentina, Taiwan, and more
• Expected attendance: more than 10,000 visitors

Product Categories

Exhibitors presented new developments in medical equipment and materials, dental equipment and supplies, pharmaceuticals, laboratory supplies, medical technology, industrial equipment, and natural health products.

Who Attends

The exhibition focuses on brand positioning, brand activation, and new product launches. It connects exhibitors with professionals looking for new products and services, helping them expand both locally and internationally.

Visitors include healthcare professionals, procurement managers, corporate health department heads, government bodies, medical students, clinic and hospital administrators, doctors, healthcare staff, and technicians. Dealers, distributors, and healthcare investors also attend.

Peru's Healthcare Market: Growth and Opportunities (2023)

At the time of the exhibition, Peru had a population of 32 million, making it the fifth most populous country in Latin America after Brazil, Mexico, Colombia, and Argentina. Its average life expectancy of 77 years ranks among the highest in the region^1,2.

With a GDP of $203.7 billion, Peru was the fifth-largest economy in Latin America, alongside Brazil, Mexico, Argentina, and Colombia^3,4.

A Market Driven by Imports

Peru's medical device market was valued at $390 million, and the country relies heavily on imports, with more than 97% of medical devices coming from international suppliers.

Rising Demand for Quality Care

In recent years, Peru has made progress in improving health infrastructure, expanding access to health services, and modernizing public institutions, with a goal of universal coverage set for 2021 and 2022.

Peru's growing middle class is increasingly turning to private healthcare and expects more from providers. About 2 million people are aged 65 or older, and demand is rising for quality care for older adults and for patients with cancer, cardiovascular disease, and diabetes.

The private health sector has grown quickly over the past five years, driven by rising insurance coverage.

Hospital Infrastructure in Peru (2023)

• 864 hospitals
• Around 1,300 operating rooms
• More than 38,000 hospital beds

MedAsia at TECNOSALUD 2023

As a medical start-up, our booth drew strong interest from visitors. Led by our CEO, Alison, the team gave hands-on product demonstrations across our range, including:

• Portable blood lipid meters
• Hemoglobin meters
• Blood pressure monitors
• Digital pregnancy tests
• Blood glucose meters
• Portable nebulizers
• Various disposable consumables

Alison demonstrating how to use our testing products

Meeting our established clients during the exhibition

What Visitors Said

To learn more about our products, contact MedAsia Group.