In 2026, our founderof MedAsia Alison zhu once again traveled to Dubai to attend the World Health Expo (WHX), formerly known as Arab Health— marking a continuous presence at this global healthcare event from 2013 to 2026.

Over the past 13 years, this exhibition has evolved significantly. Previously held under the name Arab Health, the event has now been rebranded as World Health Expo (WHX) and relocated to the iconic Expo 2020 Dubai venue. The new location reflects the transformation and expansion of the global healthcare industry — and MedAsia’s own growth alongside it.

Strengthening Relationships with Global Partners

A core focus of this year's visit was reconnecting with long-term partners while exploring new collaboration opportunities.

During WHX 2026, Our founder met with:

•  Long-standing distributors and import partners across Europe and the Middle East
•  Emerging healthcare innovators seeking strategic sourcing solutions
•  Regulatory and compliance professionals navigating evolving MDR/IVDR landscapes

These face-to-face interactions remain invaluable. In an increasingly digital world, trust is still built through direct dialogue, shared vision, and transparent communication.

For MedAsia, exhibitions are not just about product display — they are about strengthening relationships and building sustainable healthcare ecosystems.

Visiting Leading Enterprises in Dubai

Beyond the exhibition halls, our foundervisited a well-known healthcare enterprise in Dubai, gaining insights into regional market dynamics, distribution strategy, and brand positioning in the GCC region.

An especially meaningful highlight of the trip was spending time with a group of outstanding women leaders and entrepreneurs in the healthcare sector. Their professionalism, resilience, and strategic thinking reflected the growing influence of women in shaping the future of global health innovation.

These exchanges reinforced MedAsia’s belief that diversity and cross-cultural collaboration are key drivers of progress in healthcare.

Participation in Entrepreneurial Business Planning

The trip also included participation in a strategic entrepreneur business planning session. Discussions centered around:

•  Scaling international distribution networks
•  Strengthening brand positioning in regulated markets
•  Leveraging AI and digital tools to empower home healthcare solutions
•  Expanding preventive healthcare accessibility in emerging markets

Such high-level exchanges allow MedAsia to stay forward-looking — aligning operational execution with long-term strategic vision.

A 13-Year Journey: From Visitor to Strategic Connector

Since first attending in 2013, our founderhas consistently participated in this exhibition — witnessing:

•  The transformation of healthcare technology
•  The rise of digital diagnostics
•  The growing emphasis on preventive and home-based care
•  The globalization of regulatory frameworks

From Arab Health to WHX, from traditional exhibition halls to the landmark Expo 2020 venue, this journey mirrors MedAsia’s own evolution — from a growing startup to a trusted international solutions partner in the home healthcare and IVD space.

Looking Ahead

As WHX enters a new era, MedAsia remains committed to:

•  Building long-term partnerships
•  Bridging manufacturers and global distributors
•  Empowering accessible, affordable home healthcare
•  Continuing to show up — year after year

Consistency builds credibility. Presence builds trust.

From 2013 to 2026 — and beyond — MedAsia will continue walking alongside global healthcare leaders, shaping the future of preventive and at-home diagnostics.